The platform is rolling out a new feature that enables them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the company disclosed that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a increase in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding channels on a competing service primarily display content made by AI. A significant portion of this content is deemed mass-produced AI material, a term for substandard, factory-style content that is typically absurd or surreal.
Based on user feedback that many people appreciate content produced via AI tools, including digital art to educational videos, and we aim to give people the ability to see more or less of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
The platform announced that there are currently over a billion videos on its network labeled as made with AI. In total, more than 100 million videos are submitted to the service every day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the volume of AI-generated videos they watch by opening the content preference option in the application and picking AI-made media. Additional categories that are already be controlled under the tool encompass news, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies oblige creators to tag “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the service will now attach an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is aimed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2m AI literacy fund for professionals and groups to create informative material about ethical AI use. This initiative will support educational bodies focused on training computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, during controversy over intentions to lay off numerous safety staff in the UK. The company is planning to cut 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most graphic content prior to it gets reviewed by staff. The platform reported a notable drop in disturbing and violent content handled by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
